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DANIEL
IRIARTE

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SILENCIO - Buy2Get1

Social role-play

Buy 2 Get 1 was a walking tour experiment presented at Vorspiel / transmediale & CTM Festival in Berlin, January 2024. It mixed performance, improvisation, and roleplay to question how consumerism shapes behavior and identity in public space.


I played “Max Price,” the overconfident tour guide, while the audience received character and action cards to play along. The whole piece unfolded as a one-hour tour that covered just a single block, turning the neighborhood into a stage where shopping, branding, and belonging blurred together.


The experience combined entertainment with critique, shifting from debates about buying goods to selling personal data, with Tinder as an example of how intimacy and self-worth become commodities. We borrowed the language of economics and statistics to highlight how deeply consumption defines daily life.



Performance / Walking Tour, January 2024

Keywords: performance, walking tour, consumerism, identity, roleplay, public space, participation

People: Corina Vettore, Marria Terre, Jurriaan Wesselink, Nikilia (Bit Boutique: Browse & Buy), Burchhhha (Trash is My New Age God), Caterina Politi, Elizaveta Poliakova, SĀNAA & AFKAR (Essay TH03)

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